Filtred Universe

July 28, 2022

What lenses are used to see the surrounding universe?

Lenses are the reflection of the personal evolutionary process experienced over time. Family background, experiences in childhood and youth, various circles of friendships, mentors and tutors, educational programs, a wide range of information and contents, work experiences.

Lenses are formed by values and beliefs, influenced by mental maps. They are adjusted according to social interactions, shaped by the customs and habits of different ages.

The perception of reality is always a personal perspective. The concept of truth and fair judgment both happen on an individual level, as a space set in the broader context, but always ambiguous and complex. The lenses adjust, as they are not permanent in the face of continuous cycles of action and reflection.

Yet, the lenses may also become cloudy and chipped, if not cared for. There are positive and negative views on neutral phenomena and inert things. As well as gaps and distortions that are processed, integrated and amalgamated on the level of individual ideas, powerfully directing the natures of collective relationships.

The process of consciousness expansion, the amplification of one’s knowledge repertory, the maturation of passions. These are vectors that refine and renew the lenses so that they stay adherent to the contemporary nexus, while awake to the future.

The challenge lies in the search of sharpness of the lenses in the face of successive filters. This does not seem to be trivial at all given the profusion and thickness of the filters at any time. But especially these days. Indeed, as the digital universe just transforms and codifies a reality on planes never before explored and understood.

The digital universe develops at a fast pace. Initially informative portals, soon afterwards, social media. More recently avatars in wholly virtual realities. Face filters, playful avatars, anonymous profiles... many are the dense layers that distort and abstract the digital realities compared to the physical universe. Not always to the benefit, not always to the loss of the individuals within the multiple universes.

Once more, the maxim applies: technologies are neutral. Their applications, not.

After all, in a few decades, the new lenses of the future may perfectly shift the perception of people’s core true universe to some digital platform, to the detriment of the simple daily neighborly interactions.


Daniel Augusto Motta é Managing Partner e CEO da BMI Blue Management Institute. Doutor em Economia pela USP, Mestre em Economia pela FGV-EAESP e Bacharel em Economia pela USP. É Alumni OPM Harvard Business School. Atua também como Managing Partner da corporate venture capital WhiteFox sediada em San Francisco (EUA), como Senior Tupinambá Maverick na content tech Bossa.etc e com Membro do Conselho de Administração da Afferolab. Também atua como Diretor de Planejamento Estratégico da UNIBES e Membro do Conselho Deliberativo do MASP. Foi Membro-Fundador da Sociedade Brasileira de Finanças. Foi Professor nos MBAs da Fundação Dom Cabral, Insper, FGV, ESPM e PUC-SP. É autor de diversos artigos publicados por Valor Econômico, EXAME, VocêSA e Folha de São Paulo, e também tem três artigos publicados pela Harvard Business Review Brasil. É autor dos livros best-sellers A Liderança Essencial, Anthesis e Data Insights.